Social Media Marketing Manager
Social Media Marketing Manager
Location: Hybrid - must be willing and able to come into the Bellevue office 3x a week.
Company Overview:
XMARS, powered by SparkX, is an AI-powered ad management platform for brands, sellers and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI-powered ad technology, advanced analytics and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increase sales, saves time in campaign creation and optimization, and delivers consistent campaign performance. By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies.
We recently won the prestigious Technology Innovation Award from Amazon Ad Partners, highlighting the transformative nature of our platform.
Position Overview:
Seeking a dynamic Social Media Marketing Manager to elevate our brand and deliver leads through innovative paid and organic social media strategies. Your role will encompass crafting compelling campaigns, engaging with our community across multiple platforms including LinkedIn, Facebook, Twitter, and TikTok, and analyzing performance to drive growth and enhance ROI. Join us in shaping our digital narrative and connecting with audiences in meaningful ways, leveraging your expertise in content creation, budget management, analytics, and notably, your experience in marketing SaaS platforms to drive growth.
Key Responsibilities
- Campaign Development: Create, execute, and optimize paid and organic social media campaigns to drive leads and meet performance objectives.
- Platform Expertise: Proficiently navigate social media platforms including LinkedIn, Facebook, Twitter, Instagram, and TikTok to leverage their advertising and non-paid capabilities.
- Content Strategy: Collaborate with content creators to align paid social media campaigns with overall content strategy and brand messaging as well as craft content for social media.
- Performance Analysis: Analyze campaign performance metrics, forecast results, and propose adjustments to optimize ROI. Understand efficacy of existing social campaigns and adjust strategy for further optimizations.
- Budget Management: Efficiently allocate budgets across various paid social media channels to maximize campaign effectiveness.
- Affiliate marketing recruitment and management - Help launch and manage our affiliate marketing program.
- Become an extension of the company’s brand to connect with existing customers, and acquire new ones.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- 4+ years of experience in SaaS B2B social media marketing.
- Experienced leveraging social media for PLG and SLG strategies as well as product lifecycle marketing in the SaaS space.
- Experience in creating, managing and measuring campaigns on LinkedIn, Facebook, Twitter, and Tiktok.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
Why SparkX -Xmars
- Competitive pay
- Comprehensive benefits package including health, dental, and unlimited PTO
- We strongly prioritize professional development
- Collaborative and innovative work environment